about your artist.
Hey! My name is Lorena Soto. I am a proud mom of a sweet boy and the daughter of two immigrant parents from Peru. I live in Seattle but my heart definitely loves sunshine so I fly to LA regularly for both family and work! I have always been obsessed with makeup, the creativity it brought out of me and the transformation it gave anyone, from the inside out. But it's definitely been a windy road getting here.
Like many, I put aside my life-long passion years ago and went to school for something completely different, thinking that was what I should do in order to provide a “stable” life for my son and myself. However, I was left feeling so uninspired. I decided to take a chance on an opportunity in the beauty industry and didn't look back. It was clear that I needed to continue in this direction and pursue my true passion! I started my career by doing makeup for events and weddings then began doing commercial work and even film.
I loved what I did and met so many wonderful people but always had so many clients tell me they wished I could do their makeup every day. So, I thought, "Why not? I can do that!" Permanent makeup has been on my mind ever since my mom got her eyeliner done years ago so I decided to add that skill to my arsenal. I constantly strive to learn more to further my artistry and knowledge about techniques and products so that I may offer my clients a truly personalized result. Makeup serves everyone differently and my goal is to give you what you need for your unique style and individual features. Permanent makeup is the perfect extension of what I already do. I'm absolutely obsessed with all my clients' healed results and how happy my clients are after getting their lips, brows, eyeliner and/or faux freckles done by me!
It's the best feeling to have established a career where my purpose is to help people feel beautiful and confident. I know I'm where I'm meant to be -- creating makeup magic.