Meet the owner and head artist
Hey! My name is Lorena Soto and I am a hair and makeup artist and am a proud mom of a sweet boy and the daughter of two immigrant parents from Peru. I live in Seattle but my heart loves the sunshine, so I fly to LA regularly for both family and work. My team and I love to bring makeup and hair magic to our clients both on-site and in the studio, however you need us!
The Beginning of Lorena Soto Makeup
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I have always been obsessed with makeup; the creativity it brings out in me and the inward and outward transformation it gives my clients is the best part of being a makeup artist. Though I’m doing what I truly love now, it was a windy road getting here.
Like many others, I put aside my lifelong passion of pursuing a career in beauty years ago and went to school for something completely different. I thought that this was what I had to do in order to provide a “stable” life for my son and myself, however, I was left feeling so uninspired. When I finally decided to take a chance on an opportunity in the beauty industry, I fell in love and I haven’t looked back since!
Makeup Artistry and Permanent Makeup
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I started my career by doing makeup for events and weddings then got involved in commercial work and even film. I loved what I did and met so many wonderful people but I always had clients tell me they wished I could do their makeup every day. Eventually, I thought, "Why not give them a way to have this makeup experience every day? I can do that!" and I began offering my services as a permanent makeup artist as well!
Since seeing my mom get permanent eyeliner tattooed years ago, I have been intrigued by the concept of permanent makeup, and with this idea in mind, I decided to add that skill to my arsenal. I constantly strive to learn more to further my artistry and knowledge about techniques and products so that I may offer my clients a truly personalized result, and this includes both regular and permanent makeup artistry services.
Our Goal
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Makeup serves everyone differently and my team’s goal is to give you what you need for your unique style and individual features. Permanent makeup is the perfect extension of what I already do. I'm absolutely obsessed with all my clients' healed results and how happy my clients are after getting their lips, brows, eyeliner, and/or faux freckles done by me and my goal is to make sure that all of my clients love the results just as much!
It's the best feeling to have established a career where my purpose is to help people feel beautiful and confident.​ I know I'm where I'm meant to be -- creating makeup magic.
Love,
Lorena